Updated Nov 3, 2022
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If you’re shopping for new home or garden decor, look no further than this list of our favorite women-owned brands. These brands are founded by women who started with a dream or idea and turned it into a business.
Our list of top picks includes decor brands, linen companies, live plant sellers, and garden accessory shops that practice ethical sourcing and eco-friendly product development.
These home and garden businesses blend beauty, style, and functionality into a wide selection of products that fit countless design preferences.
Jungalow is a home decor brand aiming to help you “bring the good vibes home.”
Justina Blakeney started the brand as a design blog in 2009 and grew it from there. Now, she acts as Jungalow’s founder and creative director, using her passion for art to help others hone in on their creativity.
Today, Jungalow operates under a team of nine women in Los Angeles.
The brand offers a rotating selection of curated art prints from artists worldwide. Jungalow products contain materials from Vietnam, India, and the United States.
The company sells everything from mirrors and vases to side tables and curtains.
You can also buy live plants on the Jungalow website to add some greenery to your home decor.
Along with selling houseplants in chic containers, the brand encourages a strong connection between humans and nature. Junaglow honors this mission by planting at least two trees for every order placed. It also creates organic textiles and fabrics from compostable, all-natural materials.
The Sill is an online plant company founded on the idea that “plants make people happy.”
Eliza Blank created the company in 2012 to make plants and gardening knowledge accessible to novice gardeners. Today, Blank owns brick-and-mortar locations and leads horticultural workshops in addition to her online plant delivery service.
The Sill offers a selection of over 80 live plant species. The company also sells artificial plants for those seeking beautiful greenery without the hassle of maintenance. If you order a live plant and it arrives in poor condition, The Sill will replace it for free as part of the 30-Day Customer Happiness Guarantee.
The brand’s mission has expanded past plants to encompass biophilic design properties to connect buyers to the world around them. The Sill fosters an emphasis on self-care with the idea that nurturing plants encourages us to nurture ourselves.
Estelle Colored Glass is a luxury kitchen brand that sells hand-blown glass stemware and cake stands.
Colored glass is created when minerals are added to molten glass during shaping. This variety of glassware rose in popularity in the late 1920s, eventually gaining the nickname “Depression Glass.”
Stephanie Summerson Hall founded Estelle Colored Glass in loving memory of her grandmother Estelle, whom she describes as “a jewel of a person.”
Estelle, also known as “Big Mama,” was an antique enthusiast, constantly adding to her vintage-colored glass collection. Hall grew up eating Big Mama’s delectable homemade desserts from colored glass cake stands while also learning to be a gracious hostess.
Today, Estelle Colored Glass offers a collection of over 200 heirloom colored glassware pieces. The brand’s collection includes cake stands, champagne flutes, decanters, wine glasses, and various cocktail glasses. Each of the pieces is hand-crafted by glass artisans in Poland.
Bolé Road Textiles is a Brooklyn-based home decor company specializing in vibrant, handmade products.
Hana Getachew founded the brand “out of a desire to merge her love of Ethiopian handwoven fabrics with her career in interior design.”
Getachew was born in Addis Ababa, Ethiopia. Her family eventually moved to New York, where she attended Cornell University to study interior design. Getachew used her design knowledge and appreciation for Ethiopian culture to create Bolé Road Textiles.
Today, the brand offers a wide variety of home decor products ranging from pillows and curtains to wall art and rugs. All Bolé Road products are hand-woven by Ethiopian artisans.
According to the Bolé Road website, the company “works directly with weaving collectives and small woman-owned businesses in Ethiopia, providing fair wages and helping them grow their businesses and revitalize their local economies.”
Our Place is a kitchenware brand that makes “products that connect people over home-cooking.”
Shiza Shahid co-founded Our Place in 2019, hoping to meet the needs of modern cooks. Shahid didn’t start as a home chef; she grew up in Pakistan and then attended Stanford University to study International Relations.
An entrepreneur at heart, Shahid eventually shifted her focus to building a brand that honored her cultural traditions.
She launched Our Place, designing products with multiethnic cooking in mind while also focusing on the restraints of small living spaces.
The brand is known for its best-selling Always Pan – a product designed to replace eight traditional cookware items. According to Our Place, the Always Pan takes the place of your spoon rest, spatula, frying pan, skillet, steamer, saucier, saucepan, and nonstick pan.
Our Place also sells pots, dishes, glassware sets, and utensils. The company is committed to ethical labor practices, emphasizing its investment in fair work conditions and pay for factory workers.
Parachute is a bedding, bath, and linen company “committed to providing exceptional everyday essentials that make you feel at home.”
Ariel Kaye founded Parachute in 2014 as an online bedding store. Kaye worked in the brand development space for over a decade. This experience and her enthusiasm for home goods propelled her to create a high-quality, accessible, and affordable bedding brand.
Since 2014, Parachute has expanded to offer loungewear, furniture, home decor, and bath accessories online and in brick-and-mortar locations.
Parachute offers a hospitality collection with minimalist bedding and bath products suited for commercial hotel use, along with its wide selection of home goods.
The brand is Oeko-Tex certified, meaning its products are made without harsh chemicals or synthetic materials. Parachute also partners with the United Nations Foundation to provide malaria-prevention mosquito nets to at-risk communities.
Bee’s Wrap is an organic, plastic-free food storage alternative.
Sarah Kaeck created Bee’s Wrap to eliminate wasteful plastic use and make food storage healthier and greener. She designed the product using a storage method of her own; she coated cotton with beeswax to create a “washable, reusable, compostable alternative to plastic wrap.”
Bee’s Wrap is now a full-fledged online brand providing sustainable storage to families across the U.S.
The products consist of woven organic cotton, plant oil, ethically sourced beeswax, and tree resin in recyclable, biodegradable packaging.
Bee’s Wrap sells platter covers, reusable produce bags, and wrapping sheets in various fun patterns and themes. To use the Bee’s Wrap products, simply shape the paper around your food to form a sealed package.
The company’s website encourages buyers to reuse their Bee’s Wrap products for up to a year, regularly cleaning them with water and mild dish soap. Toss your Bee’s Wrap sheet in the compost bin when you’re done using it.
Hedley & Bennett (H&B) is a home brand “hustling to make the hardest working, best-looking aprons and kitchen gear in the world.”
Ellen Marie Bennett founded Hedley & Bennett in 2012.
She created the brand after working in the culinary industry and finding that professional-grade aprons fell short, often tearing apart as she cooked. Bennett set out to make a durable, functional apron “as beautiful and thoughtful” as the food she makes.
From its factory in downtown Los Angeles, Hedley & Bennett make chef hats, socks, face masks, and its selection of over 50 apron styles. H&B aprons come with multiple pockets perfect for holding all kinds of tools.
The company suggests using your H&B apron for more than cooking; wear it for barbering, gardening, pottery, or painting to protect your clothes in style.
Clare is an online paint brand focused on delivering “designer-curated colors, mess-free paint swatches, and the highest quality paint and supplies.”
Nicole Gibbons launched Clare in 2018 in hopes of creating a modern, hassle-free paint shopping experience for consumers. Gibbons’ interior design knowledge has landed her features with popular HGTV and Elle Decor brands.
Clare paint products are GREENGUARD Gold Certified which means they’re free of toxic solvents that pollute indoor and outdoor air. Clare paint is easy to apply and primes on its own, drying with a durable, grime-resistant finish.
The company’s website offers a free Clare Color Genius quiz to help you find the right paint color for your home. You’ll fill in the room type, size, and light exposure of your space, and the Clare online assistant will provide you with a selection of paint options.
Clare also sells paint supplies like brushes and rollers so that you can fulfill all your project needs in one place.
Grounded is a houseplant brand helping people “disconnect and decompress through the appreciation of plants.”
Co-founders Mignon Hemsley and Danuelle Doswell founded the company on the principle that certain plants encourage tranquility and mindfulness. With their combined expertise in graphic design, photography, brand marketing, and public relations and a deep love for greenery, the two women launched Grounded.
Grounded offers several curated plant collections, including low-maintenance and pet-friendly options. The brand’s website provides a quick quiz to help you find out which houseplants will work best for you and your space.
Consider buying Grounded’s Mystery Subscription for monthly plant delivery. Each month for three months, you’ll get a live plant in a ceramic matte planter.
In addition to over 20 live plant varieties, Grounded offers gardening accessories to make your planting more chic and efficient. You can find terracotta containers, plant misters, watering cans, and self-watering tubes in the company’s online store.
Ruggable is a washable rug brand aiming to “help you find your perfect rug, so you can spend less time cleaning up a mess and more time creating memories with loved ones.”
Jeneva Bell founded Ruggable in 2009 after her dog destroyed her expensive new rug. She wanted to create a rug product that could be cleaned in the washing machine like bedding and towels.
Ruggable started as a small business. According to the company’s website, its first rug design came from a fabric store shelf. Now, when you search “best washable rugs” online, Ruggable is one of the top results.
Ruggable’s interchangeable nonslip doormats, runners, and area rugs are machine washable, stain-resistant, water-resistant, and pet-friendly. The brand has an outdoor rug collection to help you brighten your patio with various patterns, textures, and colors.
Each Ruggable rug cover is lightweight and thin, allowing even the largest sizes to fit in the washing machine. Once you’ve washed and dried your rug, simply place it back on the rug cover for nonslip style.
Bonny Doon Garden Company is a florist providing locally sourced, sustainably grown flowers to the Santa Cruz area and beyond.
Teresa Sabankaya, founder and creative director of Bonny Doon Garden Company, launched the brand in 1999. Sabankaya’s “floral design principles are driven by the aesthetic beauty of a well-designed garden.”
The company creates a personalized experience for customers by delivering custom bouquets with hand-selected blooms and handwritten notes. Bonny Doon flowers are sourced from local markets or grown in the company’s cutting garden.
Bonny Doon ships its signature posies nationwide for customers outside the Santa Cruz area. The company will have your order filled by an affiliate flower boutique for other national deliveries.
You can add to your Bonny Doon bouquet order with the company’s essential oil moisturizers, linen sprays, and floral soaps.
Mind the Cork is a London-based homeware accessory brand. According to the company’s website, “considered craftsmanship, innovation, and eco-friendly design are at the heart of Mind the Cork’s ethos.”
In 2013, Jenny Espirito Santo founded the brand to create sustainable cork homeware products.
Cork oak trees don’t have to be cut down for raw material harvesting, making cork a sustainable building medium. Mind the Cork makes products in small batches to avoid overstocking and wasting materials.
Espirito Santo says the company is working toward becoming 100% plastic-free and currently only uses plastic packaging when necessary.
Mind the Cork primarily sells cork containers and hanging planters perfect for holding houseplants. The brand also offers cork bowls, pencil holders, office organizers, and art pieces.
Along with its focus on sustainability, Mind the Cork also engages in ethical labor practices. Espirito Santo builds relationships with independent artisans in the United Kingdom and Portugal to create a flexible, fairly paid production process.
Sarora Knots is an independent homeware brand that “embraces plant displays and combines them with functional design.”
Sara Al Bander established the company at just 17 years old.
Al Bander graduated from college and moved back into her parents’ house, eager to personalize her childhood bedroom. To decorate her space, the young woman began making macrame plant hangers. She also worked at a floral shop in Cambridge, giving her the chance to learn about plant merchandising.
Al Bander started selling her plant hangers online in 2016. Since then, she has grown Sarora Knots into a one-woman show.
Sarora Knots sells eco-friendly houseplant accessories made from discarded textiles. Al Bander’s zero-waste model turns potential landfill debris into stylish home decor items like plant hangers, pots, baskets, trays, and art prints.
Sarora Knots partners with top brands like Anthropologie, WeWork, and White Stuff UK to design curated collections. Earlier this year, the company opened a pop-up storefront in London to sell products directly to customers.
Oat Cinnamon is a Brooklyn-based botanical design company that utilizes a “signature design aesthetic to offer services in custom arrangements, event design, custom installations, and interior services.”
Ryan Norville founded the company in 2019. She initially worked in the graphic design and fashion industries but dreamed of eventually becoming a florist. Propelled by that longtime dream, Norville “now lets her imagination lead her floral designs.”
The Oat Cinnamon team fills orders and designs collections from its small studio in New York City. The company sells dry arrangements, fresh bouquets, and subscription-based packages.
Oat Cinnamon has flourished and now partners with top brands like West Elm, Anthropologie, Warby Parker, and Nordstrom.
Whether you’re scouring the market for new sheets or a fresh houseplant, these 15 women-owned businesses have you covered.
These brands create products with design and functionality in mind so you can utilize your space and stay true to your style.
The companies we mentioned are just a few of the incredible options in the home and garden industry. We encourage you to research other women-owned businesses when shopping for your space.
By supporting women-owned businesses, you’re “investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall.”
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