Who is America Rooting for in the Super Bowl?

By State and by Gender

By David Cusick

One of the biggest events of the year is nearly here. It’s a day that sports fans and the American public look forward to–a day that’s practically a national holiday. The day we’re talking about is Super Bowl Sunday, the pinnacle of the NFL season. It’s one of the most-watched events every year (whether for the game or for the halftime show) and a sporting event that most American’s tune-in to whether or not they follow football.

Because only two teams meet for the honor of the title of world champion, most Americans’ won’t have the opportunity to cheer on their favorite team. However, it’s always fun to pick a team to root for in the big game and it adds to the enjoyment of the event. With that in mind, our team decided to ask American’s who they’re cheering for in the Super Bowl.

We polled over 4,000 adults and analyzed the overall results as well as by state. Read on to see what we found.

Main Findings

When looking at the results by state, it’s clear that where a state is located plays a significant role in who fans are cheering for. The western states are all rooting for the San Francisco 49ers as well as some of the northern mid-western states. Even Wisconsin, whose beloved Packers just lost to the 49ers, are cheering for them. In all, 17 states want San Francisco to win.

A few states in the east are rooting for the California team, but most are pulling for the Kansas City Chiefs. 33 states in the U.S. are rooting for Patrick Mahomes and Andy Reid to win their first Super Bowl, including Tennessee whose Titans were defeated by KC in the AFC title game. 

We also broke down the results by men and women.

The above graphic looks at the results just for men and then just for women. Interestingly, the results shift a bit when parsing the data in this way. KC picked up a few states for men and the 49ers gained quite a few for women. Some states were even tied.

For men, 36 states chose Kansas City, 3 were tied, and 11 chose San Francisco. When it came to women, 19 states chose Kansas City, 4 were tied, and 27 chose San Fran. Women made up 48% of the respondents of our survey, the results varied significantly more than the overall or men’s results. 

However, count of state is just one way to look at the results of the survey. We also compiled the data for the overall results. And the survey says that a majority of Americans want the Kansas City Chiefs to win at just under 56% of the total vote (55.97%). That means that 44.03% of fans are cheering for the San Francisco 49ers.

We also took a look at the overall results (not broken down by state) for the results for men and for women. These results differentiated from the overall quite significantly. Women were split nearly evenly on who they’re rooting for (50.42% SF – 49.58% KC). Men, on the other hand, are pulling for Kansas City at nearly a 2-1 rate — 62.01% for the 49ers and 37.99% for the 49ers. 

The Super Bowl is one of the biggest days each year in America, from the number of viewers watching the game to the amount of food we eat. It’s a time for us to gather in our homes or our favorite bar and watch a truly American sport. No matter who you’re rooting for, let’s all hope it’s a great game. 

And before you go, let’s talk about how much better it is to watch a football game (especially the Big Game) than it is doing work around your house. That’s something we can all agree on. With that in mind, let’s talk about home warranties. A home warranty can protect you from costly repairs from systems and appliances breakdowns. So if you’re looking for some help with home repairs and maybe save a little money at the same time, consider a home warranty. Check out our in-depth reviews to see which one may be right for you — all of them offer free quotes! 

Methodology

We surveyed 4,118 Americans in January 2020 asking them who they are rooting for in the Super Bowl: the San Francisco 49ers or the Kansas City Chiefs. The survey respondents were not limited to specific demographics. 48.1% of respondents were women, 51% were men, and 0.9% preferred not to say. We estimate the margin of error at 1%. 

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